Strategically located at the crossroads of three continents - Asia, Africa and Europe - the Kingdom of Saudi Arabia (KSA) is one of the world's most important commercial, trading and religious hubs.
Saudi Arabia is the largest market in Middle East-North Africa. An economic powerhouse itself, KSA also stands at the heart of a fast-growing region of over 400 million consumers.
On a wider level, KSA serves as a stable economic and political platform, and efficient launch-pad, to the more than 2 billion consumers who live within three hours by air.
KSA shares its borders with eight countries: Jordan, Iraq, Kuwait, Qatar, Bahrain, United Arab Emirates, Oman and Yemen. It is also bordered by the Red Sea to the west and by the Arabian Gulf to the north-east, two of the world's busiest shipping routes.